Data Science for Marketing

Data Science is used in various spheres of digital marketing : Search Engine optimization, customer profiling and targeted marketing, market research, customer churn prediction, predicting customer lifetime value, etc. Let’s dive deeper into this in this article! Marketing analytics: How effective your marketing strategies are in terms of reach, ROI, etc is the main thing […]

Data Science in Sports

To most of us, sports are a source of exercise and joy, something that we catch up with after a scorching day at work. But the Sports industry is also a massive revenue generator, valued at well over 500 Billion Dollars through direct sources of revenue alone. In today’s Sporting world, Data Science is used to construct […]