Data Science for Marketing

Data Science is used in various spheres of digital marketing : Search Engine optimization, customer profiling and targeted marketing, market research, customer churn prediction, predicting customer lifetime value, etc. Let’s dive deeper into this in this article! Marketing analytics: How effective your marketing strategies are in terms of reach, ROI, etc is the main thing […]

Mental Health and Data Science

According to WHO, Good mental health is related to mental and psychological well-being. It’s about how you feel, think and behave.  According to the National Mental Health Survey of India (2015-16), nearly 150 million Indians need mental health care services and less than 30 million are seeking care. A report by National Institute Of Mental […]