Will a customer leave our company (bank) or not? When and why would a customer leave? How to build a model that will predict if a customer is going to leave or not? These are the questions that will be tackled in this exhaustive data tale! It’s almost always costlier for businesses to acquire new customers than retaining existing ones. So learning about and building a customer churn model to predict behaviors can do wonders to any business and that’s what we’ll be learning about here!
Happy (machine) learning!